Identify and focus on your most valuable customers, markets or products through establishing a true and comprehensive Single / Composite View – based on Columba’s Exprimer V3 Data Fusion Platform.
Of even more value than an organisation’s investment in IT Systems, is the value of the data itself. In the internet age, the generally held view is that approximately only 20% of the total data related to a customer or target is actually represented internally within the organisation. The bulk of useful information, 80%, resides in multiple other locations – related or unrelated siloed systems – or more predominantly, the web and hidden web.
Columba’s Exprimer V3 based Data Fusion Platform allows access to a complete Universe of Data whether it be located internally or externally, textual, audio-visual or in multiple languages.
By fusing a totality of data, completely new approaches are available in the creation of a comprehensive ‘Single/Consolidated View’ of the ‘subject’, be it Citizen, Customer, Product, Target, Market, Suspect, Segment etc.
The Data Fusion approach taken also employs a number of other important features, which when combined provide a highly differentiated solution:
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