Organisations’ prior investments in IT and the volumes of data gathered are enormous, but there is still a huge gap in being able to provide a true ‘Single / Unified View’ of all the data relevant to a user or customer enquiry. In fact in most organisations there are also major data inaccuracies to contend with - across various versions of the data held – stated in research as potentially in excess of 40% in most services businesses.
The lack of a totally ‘unifying’ capability across all of an organisation’s data negates a huge portion of prior investment and frustrates both CXO level executives and business users – both across the enterprise and in the customer domain.
Columba Exprimer V3 provides a unified access to all existing data and within that unification adds even further access to a ‘universe’ of open source information and intelligence. This innovation heightens the prospects of improved IT Return on Investment (ROI), improved decision making and improved customer intimacy.